Fashioning Contemporary Yoruba Cultural Identities, an Exploration of Africa Fashion Week Nigeria

Abstract

Nigerian fashion is understood as a “system of institutions, organizations, groups, producers, events and practices, all of which contribute to the making of fashion.” The Nigerian fashion industry comprises a network of fashion practitioners, institutions, and clothing manufacturers, characterized by small-scale artisans, traders, and media practitioners producing and disseminating fashion information and narratives about Nigerian fashions. In terms of fashion institutions, there are several competing fashion week events, among which are the Nigerian Fashion Week, Arise Fashion Week, and Lagos Fashion Week operating within the Nigerian fashion system, with competing claims and interests. Fashion week serves multiple functions, including holding together an economic network and a social setting for different types of encounters: Trade, networking, and knowledge about trends, technologies, and markets. Modern-day Nigeria is a resource-rich nation both in natural resources and human capital.

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