Technology Acceptance Model (TAM) on Banking

Mimma Maripatul Uula · Sherrindra Avedta

7 citations0/0 files storedIslamic Marketing Review

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Technology Adoption and User Behaviour FinTech, Crowdfunding, Digital Finance Health, Technology, Consumer Behavior

Abstract

This study aims to see the development of Technology Acceptance Model (TAM) on Banking research around the world and research plans that can be carried out based on journals published on the theme. This research uses a qualitative method with a bibliometric analysis approach. The data used is secondary data with the theme "TAM on Banking" which comes from the Scopus database with a total of 583 journal articles. Then, the data is processed and analyzed using the VosViewer application with the aim of knowing the bibliometric map of "TAM on Banking" research development in the world. The results of the study found that on bibliometric author mapping the authors who published the most research on the theme "TAM on Banking" were Chawla D.; Joshi H; Belousova V.; Chichkanov N; Baptista G.; Oliveira T.; Maduku D. K; Changchit C.; Lonkani R.; Samp; and Saxena N.; Gera N.; Taneja M.. Furthermore, based on bibliometric keyword mapping, there are 5 clusters that can become research paths with topics related to (1)Technology Adoption in Banking and its Influential Factors, (2)Acceptance of Technology in Banking, (3)Technological Innovation in the Banking Sector, (4)Mobile Banking Service Adoption, and (5)Risks in Online Banking Services.

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References

2017Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust 2013Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application 2009Overview of the Technology Acceptance Model: Origins, Developments and Future Directions 2014Mobile banking adoption: A literature review 2015Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators 2010An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust 2014Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM 2010The moderating effect of gender in the adoption of mobile banking

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