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The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
16 references·1 citing·38 second hop
The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective (2023)The mediating role of perceived brand aut…Advances in Consumer Research (2025)Advances in Consumer ResearchAssessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…An updated and expanded assessment of PLS-SEM in information systems research (2017)An updated and expanded asses…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Experiential Marketing (1999)Experiential MarketingConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Club cultures: music, media and subcultural capital (1996)Club cultures: music, media a…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Possessions and the Extended Self (1988)Possessions and the Extended …A triangular theory of love. (1986)A triangular theory of love.The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Corporate social responsibility and brand love: attractiveness and authenticity (2025)Corporate social responsibili…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Subjective well-being: Three decades of progress. (1999)The weirdest people in the world? (2010)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Partial Least Squares Structural Equation Modeling (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

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1,954 cited
  • 1996Club cultures: music, media and subcultural capital1,941 cited
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    • 2025Corporate social responsibility and brand love: attractiveness and authenticity10 cited