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COVID-19 preventive behaviors and digital health communication media usage model
16 references·0 citing·42 second hop
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(1991)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Servant Leadership: A systematic review and call for future research (2018)Common Method Bias: It's Bad, It's Complex, It's Widespread, and It's Not Easy to Fix (2023)The Commitment-Trust Theory of Relationship Marketing (1994)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
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  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
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  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
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  • 1990Persuasion theory and research1,559 cited
  • 2012An empirical examination of continuance intention of mobile payment services917 cited
  • 2020Afraid to travel after COVID-19? Self-protection, coping and resilience against pandemic ‘travel fear’

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738 cited
  • 2013Social Media Use in Medical Education637 cited
  • 2020Leveraging media and health communication strategies to overcome the COVID-19 infodemic526 cited
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