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Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
16 references·1 citing·33 second hop
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model (2023)Mere copycat? The effects of human versus…Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Influencer marketing: Social …Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Social motivations of live-streaming viewer engagement on Twitch (2018)Social motivations of live-st…Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Influencers on Instagram: Ant…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Influence of parasocial relat…Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Fostering Parasocial Relation…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures (2015)Parasocial Interaction and Pa…Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Fostering Consumer–Brand Rela…Feeling robots and human zombies: Mind perception and the uncanny valley (2012)Feeling robots and human zomb…Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)Parasocial Interaction: A Rev…Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus1 (2001)Media and Group Cohesion: Rel…LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING (1985)LONELINESS, PARASOCIAL INTERA…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…A systematic literature review of virtual idol from the perspective of the business role ecosystem (2025)A systematic literature revie…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Exchange and Power in Social Life. (1965)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Exchange and Power in Social Life (2017)I.—COMPUTING MACHINERY AND INTELLIGENCE (1950)Minds, brains, and programs (1980)Computing Machinery and Intelligence (1950) (2004)Anthropomorphism: Opportunities and Challenges in Human–Robot Interaction (2014)Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management (2018)Machine behaviour (2019)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Commitment-Trust Theory of Relationship Marketing (1994)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The impact of social media influencers on travel decisions: the role of trust in consumer decision journey (2021)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Advances in Consumer Research (2025)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Communication, Power and Counter-power in the Network Society (2007)
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References

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  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
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719 cited
  • 2020Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs700 cited
  • 2001Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus1678 cited
  • 2018Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge638 cited
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    • 2025A systematic literature review of virtual idol from the perspective of the business role ecosystem14 cited