21 An Environmental Sustainability Model for Ghanaian Clothing: A Fashion Cycle Approach

Abstract

Sustainable practices are demanded by stakeholders in the fashion industry due to the negative impact of the production and consumption of clothing. Accordingly, there is a call for ensuring that the stakeholders - producers, consumers and government - in the fashion industry become key sustainable agents. This chapter argues that the fashion industry is one of the world’s worse pollutants. The industry, therefore, requires the development of a new model. Securing this model is complex given the diverse activities required in the production of clothing. Given this perspective, the chapter examines barriers to sustainable practices in Ghana as well as strategies that the stakeholders in the industry can put in place.

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