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The role of brand gratitude in consumer relationships with cool brands

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1,320 cited

1993Appraisal components, core relational themes, and the emotions1,301 cited

Cited by

2024Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services23 cited
2024How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction16 cited
2025Brand coolness: development and validation of a short scale11 cited
2025Leveling up coolness: how VR gamification drives experiential values9 cited