Abstract Our goal in this chapter is to develop a theory of motivation that serves as an alternative to rational choice theories that are influential in research about motivation. It seeks to embed motivation in organizations in a larger context. That motivation is, at least in part, tied to context has been argued persuasively elsewhere (Perry & Porter, 1982; Rainey, 1979, 1983). The theory developed here builds upon prior efforts (Perry, 2000; Vandenabeele, 2007) to articulate a theory of public service motivation.
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