The Dynamics of Organizational Identity

Abstract

Abstract In a world of increased exposure to critical voices, many organizations find creating and maintaining their identities problematic (Albert & Whetten, 1985; Cheney & Christensen, 2001). For example, the media is taking more and more interest in the private lives of organizations and in exposing any divergence it finds between corporate images and organizational actions. This exposure is fed by business analysts who now routinely supplement economic performance data with evaluations of internal business practices such as organizational strategy, management style, organizational processes and corporate social responsibility (Fombrun, 1996; Fombrun & Rindova, 2000).

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