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Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing
16 references·1 citing·49 second hop
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing (2023)Editorial: Written by ChatGPT, illustrate…Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Opinion Paper: “So what if Ch…Collaborating With ChatGPT: Considering the Implications of Generative Artificial Intelligence for Journalism and Media Education (2023)Collaborating With ChatGPT: C…Artificial Intelligence and Management: The Automation–Augmentation Paradox (2021)Artificial Intelligence and M…The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)The Role of Social Media Cont…Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. (2020)Navigating the New Era of Inf…What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)What Drives Virality (Sharing…Social media engagement behavior (2019)Social media engagement behav…Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Engagement with Social Media …Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Digital Content Marketing's R…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Consumer innovativeness (2002)Consumer innovativenessA motivational process model of product involvement and consumer risk perception (2001)A motivational process model …Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity (2024)Do you create your content yo…Drives and the C. N. S. (conceptual nervous system). (1955)Conflict, arousal, and curiosity. 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References

  • 2023Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy5,884 cited
  • 2021Artificial Intelligence and Management: The Automation–Augmentation Paradox2,718 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,178 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,862 cited
  • 2023Collaborating With ChatGPT: Considering the Implications of Generative Artificial Intelligence for Journalism and Media Education1,229 cited
  • 2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications1,182 cited
  • 2016Toward a theory of customer engagement marketing1,090 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type956 cited
  • 2020The Role of Social Media Content Format and Platform in Users’ Engagement Behavior769 cited
  • 2002Consumer innovativeness762 cited
  • 2015The usage of digital marketing channels in SMEs719 cited
  • 2020Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.638 cited
  • 2014Business to business digital content marketing: marketers’ perceptions of best practice613 cited

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  • 2001A motivational process model of product involvement and consumer risk perception598 cited
  • 2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence555 cited
  • 2019Social media engagement behavior524 cited
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    • 2024Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity399 cited