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Packaging The Presidency
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Packaging The Presidency (1996)Packaging The PresidencyRetooling Politics (2020)Retooling PoliticsThe role of digital marketing in political campaigns (2017)The role of digital marketing…Simple Heuristics in a Social World (2012)Simple Heuristics in a Social…The Emotional Citizen: Emotion as a Function of Political Sophistication (2011)The Emotional Citizen: Emotio…Personalization of Politics A Critical Review and Agenda for Research (2010)Personalization of Politics A…Predicting Election Outcomes from Positive and Negative Trait Assessments of Candidate Images (2009)Predicting Election Outcomes …Learning and Opinion Change, Not Priming: Reconsidering the Priming Hypothesis (2009)Learning and Opinion Change, …Are voters, consumers? (2009)Are voters, consumers?Has Television Personalized Voting Behavior? 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  • 2009Learning and Opinion Change, Not Priming: Reconsidering the Priming Hypothesis419 cited
  • 2010Personalization of Politics A Critical Review and Agenda for Research317 cited
  • 2004The 2000 Presidential Election and the Foundations of Party Politics272 cited
  • 2005Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research168 cited
  • 2020Retooling Politics164 cited
  • 2002Candidate Strategy and the Decision to Go Negative146 cited
  • 2017The role of digital marketing in political campaigns141 cited
  • 2011The Emotional Citizen: Emotion as a Function of Political Sophistication136 cited
  • 2000Mediated persona and political culture134 cited
  • 2012Simple Heuristics in a Social World129 cited
  • 2002Lessons Learned: Campaign Advertising in the 2000 Elections123 cited
  • 2009Predicting Election Outcomes from Positive and Negative Trait Assessments of Candidate Images111 cited
  • 2008Has Television Personalized Voting Behavior?94 cited
  • 2002The role of communication in the formation of an issue-based citizenry90 cited

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2001
The functional approach to presidential television spots: Acclaiming, attacking, defending 1952–2000
73 cited
  • 2009Are voters, consumers?72 cited