References

• 2013Consumer Experience and Experiential Marketing: A Critical Review319 cited
• 2009Experiential Marketing: A Practical Guide to Interactive Brand Experiences246 cited
• 2006Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand200 cited
• 2009Evaluating Event Marketing: Experience or Outcome?82 cited
• 2016Pengaruh Experiential Marketing Terhadap Kepuasan Nasabah pada PT Bank Mandiri Cabang Medan Balai Kota14 cited
• 2019Marketing Public Relation Peremajaan Merek sebagai Strategi Pemasaran dalam Membangun Citra Produk Baru9 cited
• 2022The Effect Of Event Marketing On Purchase Decisions Through Purchase Interest In Tokopedia Marketplace (Case Study On Tokopedia Event Photocard Program)6 cited

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