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Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
16 references·4 citing·43 second hop
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(1991)Methods of Meta-Analysis: Cor…Comparative fit indexes in structural models. (1990)Comparative fit indexes in st…Play and Intrinsic Rewards (1975)Play and Intrinsic RewardsThe Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers (2025)The Virtual Store: A New Shop…How to improve users' purchase intention of agricultural products through live streaming systems? 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740 cited
  • 2011Purchase intention for luxury brands: A cross cultural comparison728 cited
  • 1975Play and Intrinsic Rewards725 cited
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    • 2024Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store16 cited
    • 2025How to improve users' purchase intention of agricultural products through live streaming systems?14 cited
    • 2025The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers11 cited
    • 2024Virtual reality-based online learning system adoption: a research framework and empirical study8 cited