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Negative spill over effects in brand alliance crises · Study

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ArticleNegative spill over effects in brand alliance crises

La Toya Quamina2023

Article2023

Negative spill over effects in brand alliance crises

La Toya Quamina · Jaywant Singh

5 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1966Generalized expectancies for internal versus external control of reinforcement.1958The psychology of interpersonal relations.1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1985An attributional theory of achievement motivation and emotion.1946Attitudes and Cognitive Organization 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

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Year2023

Typearticle

Published2023-11-09

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations5

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2023.102394

openalex_workW4388549665

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