Mass Media Issue Dependency and Agenda-Setting

Michael B. Salwen

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Media Studies and Communication Climate Change Communication and Perception Communication and COVID-19 Impact

Abstract

This study sought to determine whether mass media issue dependency enhances agenda-setting. A combination content analysis and survey supported the hypothesis. Respondents who depended on mass media for information about the environment showed a stronger relationship with the media's agenda than the nondependent respondents.

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