Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales

Stephen J. Anderson · Pradeep K. Chintagunta · Naufel J. Vilcassim

19 citations0/0 files storedMarketing Science

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Entrepreneurship Studies and Influences SMEs Development and Digital Marketing Coaching Methods and Impact

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This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.

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1974Judgment under Uncertainty: Heuristics and Biases 2009Business Models, Business Strategy and Innovation 1990The Effect of a Market Orientation on Business Profitability 1934The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle 1994The Capabilities of Market-Driven Organizations 2002Time Discounting and Time Preference: A Critical Review 2009Business Model Innovation: Opportunities and Barriers 2007Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations

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