Competence Or Style: What’s In A Name?

Robert L. Duran · Walter R. Zakahi

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Communication Studies and Media Social Skills and Education Communication in Education and Healthcare

Abstract

This study investigated the relationship between communicative adaptability (Duran, 1983) and communicator style (Norton:, 1978). Conceptual and operational definitions of communicative adaptability (CAS) and communicator style (CSM) are presented. The CAS and CSM were admm1stered to two samples of equivalent size and demographic characteristics. Canonical correlation analysis produced five significant roots that were s1m1lar in magnitude: and composition for both samples. The roots suggest three general communication factors: self-confidence, affect, and entertainment.

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1988An Analysis of Communication Style Instrumentation

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