Provoking Gut-Level Reactions: A Study on Journalistic Framing During the 2020 Meatpacking Crisis

Abstract

This study investigates news frames used by mainstream news media in the United States to portray the 2020 meatpacking crisis. By integrating framing and animal standpoint theory, it reveals the mechanisms that perpetuate social ignorance about daily practices within the meat industry, particularly those that exclude the perspectives of farmed animals. Through an engagement with intersectional ecofeminism and Critical Animal and Media Studies (CAMS), the investigation probes the cyclical patterns of violence inflicted upon farmed animals in the meat industry as portrayed by news outlets, a phenomenon that simultaneously impacts marginalized human communities. The inclusion of farmed animals as news sources in journalism is discussed as a prescriptive approach to remedy social ignorance on animal agriculture news.

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