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How can companies better engage consumers in the transition towards circularity? Case studies on the role of the marketing mix and nudges
16 references·0 citing·42 second hop
How can companies better engage consumers in the transition towards circularity? Case studies on the role of the marketing mix and nudges (2023)How can companies better engage consumers…Consumer behavior in the circular economy: Developing a product-centric framework (2022)Consumer behavior in the circ…Barriers to circular business model innovation: A multiple-case study (2019)Barriers to circular business…Unlocking circular business: A framework of barriers and drivers (2018)Unlocking circular business: …Circular business models for sustainable development: A “waste is food” restorative ecosystem (2018)Circular business models for …Barriers to the Circular Economy: Evidence From the European Union (EU) (2018)Barriers to the Circular Econ…The theory contribution of case study research designs (2017)The theory contribution of ca…Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Green marketing consumer-leve…Case Study Research and Applications: Design and Methods (2017)Case Study Research and Appli…Nudging – A promising tool for sustainable consumption behaviour? (2015)Nudging – A promising tool fo…Seeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …“Greening” the marketing mix: do firms do it and does it pay off? (2012)“Greening” the marketing mix:…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…What passes as a rigorous case study? (2008)What passes as a rigorous cas…Nudge: Improving Decisions About Health, Wealth and Happiness (2008)Nudge: Improving Decisions Ab…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Building Theories from Case Study Research (1989)Building Theories from Case S…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 2006Using thematic analysis in psychology193,725 cited
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  • 2017Case Study Research and Applications: Design and Methods9,643 cited
  • 2008Nudge: Improving Decisions About Health, Wealth and Happiness5,544 cited
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  • 2018Barriers to the Circular Economy: Evidence From the European Union (EU)1,898 cited
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  • 2012“Greening” the marketing mix: do firms do it and does it pay off?580 cited
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  • 2015Nudging – A promising tool for sustainable consumption behaviour?547 cited
  • 2019Barriers to circular business model innovation: A multiple-case study400 cited
  • 2018Circular business models for sustainable development: A “waste is food” restorative ecosystem379 cited
  • 2009A Review of Marketing Mix: 4Ps or More?

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345 cited
  • 2022Consumer behavior in the circular economy: Developing a product-centric framework177 cited
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