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The wine-growing region of Cigales, of the Lower Pisuerga Valley, is among the most iconic Old World wine-producing areas of Castile-León in Northern Spain. Defined geographically and politically by the Designation of Origin (DO) in 1991, Cigales has been transformed in a number of ways from its historic, iconic past, most notably from traditional modes of production, to modern industrial models more characteristic of New World wine regions and in contrast to the quality turn of many geographically indicated, place-specific products. This chapter explores the shifts that triggered landscape change in the valley to understand its place-specific value. Systematic literature and secondary document reviews synthesised with wine industry interviews reveal how the changing mode of production of wine, stimulated by officially recognized geographic denomination, has catalysed visible landscape change in the valley where elements of the traditional and modern industry now live side by side.
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