Business Research Methodology

Namrata Dsouza · Nilesh Vitthal Limbore · Subrahmanya Bhat

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Business Strategies and Management Research Management and Marketing Education Business and Management Studies

Abstract

Readers will walk away from this book with the deepest and broadest understanding of the fundamentals of doing research. Snapshots, CloseUps, PicProfiles, and Cases are interspersed throughout the book to demonstrate real-world situations, decision-making processes, and industry experience. The business settings, data statistical analysis, survey methodologies, and data reporting and presentation are all discussed in the context of managerial decision making.

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