Reviewdiamond2023

Barriers and motivations for blood donation: an integrative review

Tiago Henrique Monteiro · Ítalo de Jesus da Rocha Ferreira · Antônio Carlos Fonseca Pontes · Humberto Sanches Chocair · Jeniffer Dantas Ferreira

24 citations0/0 files storedHematology Transfusion and Cell Therapy

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

INTRODUCTION: It has been estimated that the proportion of blood donors in Brazil is below 2.0 %, lower than that recommended by the World Health Organization, which is between 3 % and 5 % of the population. OBJECTIVE: The aim of this study was to analyze the factors that can influence blood donation. METHOD: This is an integrative review, whose bibliographic search was carried out through the Virtual Health Library, considering scientific articles indexed in the Latin American and Caribbean Literature in the Health Sciences database. RESULTS: This process was performed in July 2022 with term "blood donors" and 901 publications were identified, without delimitation of the study period or any other aspects. After applying the inclusion and exclusion criteria, 40 articles were fully reviewed. The studies were categorized according to the main content discussed in "characteristics and perspectives of donors", "perspective of health professionals and services" and "loyalty strategies: marketing and communication in health". Access to coherent information about the donation process was the motivational aspect evidenced in the three categories of analysis, that is, indispensable from the perspective of users, health professionals who work in blood therapy services and for marketing and communication in health. It is through the knowledge of the procedure that uncertainties and fear are decreased and loyal donors are increased. CONCLUSION: Altruism was the most frequent driving feeling in the consulted literature, whereas the lack of time and fear were the routine obstacles. The campaigns were identified as communication and health education actions relevant to attracting and retaining the donor, as well as applications and social networks.

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2010Integrative review: what is it? How to do it?2010Prevalência de doação de sangue e fatores associados, Pelotas, RS 2005Doação de sangue: uma visão de marketing 2014A behavior model for blood donors and marketing strategies to retain and attract them 2011Estratégias de captação de doadores de sangue: uma revisão integrativa da literatura 2010Causes of discontinuity of blood donation among donors in Shiraz, Iran: cross-sectional study 2020Reasons of under-representation of Iranian women in blood donation 2016Doar ou não doar, eis a questão: uma análise dos fatores críticos da doação de sangue

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