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Purpose This research attempts to explore how reverse logistics (RL) and sustainable supply chain initiatives (SSCI) affect sustainability performance (SP) in the manufacturing industry under the moderating effects of organisational learning capability (OLC). At the same time, this study is expected to allow manufacturers to advance towards a high level of model generation in the green economy. Design/methodology/approach The data for this study was obtained from 451 manufacturing companies in the Hebei Province, China. This study develops a model and tests all hypothesised relationships using partial least square–structural equation modelling (PLS-SEM) with two-step analytical procedures. Findings The results indicate that SSCI and RL have a positive relationship with SP, and SSCI is positively related to RL. Moreover, the OLC moderates the relationship between RL and SP as well as the relationship between SSCI and SP. Research limitations/implications The findings of the study yield valuable managerial insights on how the effective implementation of green practices, coupled with the utilisation of learning capabilities, can contribute to improving the sustainability of manufacturing firms. The study has certain limitations that suggest potential avenues for future research, the most significant of which is our reliance on data from a single country, which may impede the generalisability of the findings. Originality/value This study contributes to the existing literature on SP by considering RL and SSCI and offers a unique theoretical argument that describes the relationships by considering the moderating effect of OLC, which has not been empirically explored.
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