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Live streaming selling strategies of online retailers with spillover effects · Study

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ArticleLive streaming selling strategies of online retailers with spillover effects

Zhiwen Li2023

Article2023

Live streaming selling strategies of online retailers with spillover effects

Zhiwen Li · Dongsheng Liu · Jiankang Zhang · Pei Wang · Xu Guan

44 citations·0/0 files stored·Electronic Commerce Research and Applications

No readable copy stored yet — this record is metadata only.

Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 44 citations exist upstream.

References

1929Stability in Competition 2005Two-Sided Network Effects: A Theory of Information Product Design 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2018Social motivations of live-streaming viewer engagement on Twitch 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store 2021Channel Structures of Online Retail Platforms 2021Happiness Begets Money: Emotion and Engagement in Live Streaming 2021Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms

Cited by

2024The Streamer's sales strategy choice considering sales effort 2024Quality-differentiated distribution strategies between live streaming and online channels

Details

Year2023

Typearticle

Published2023-11-23

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations44

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1016/j.elerap.2023.101330

openalex_workW4388947327

Links

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