An analysis of the role of digital technology in the online exhibition of the art museum in the Guangdong-Hong Kong-Macao Greater Bay Area during the COVID-19 pandemic

Abstract

This research selects art museums in four cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) region for relevant research, namely Guangzhou, Hong Kong, Macao and Shenzhen, which are important representatives of the artistic, cultural, economic and technological development of the GBA. It examines the digital technology strategies used by six selected art museums within the four GBA cities to promote the co-development of collections, exhibitions and audience engagement. The objective of the study has been approached through the following research question: How are art museums using digital technology to improve the relationship among collections, exhibitions and audience engagement from the perspective of online exhibitions? In this article, online exhibitions are seen as an invaluable virtual platform for art museums to display art to the public during the COVID-19 pandemic. The necessity for art museums to use digital technology to develop online exhibitions in the face of the plight of the COVID-19 pandemic is first introduced in this article. It then addresses how online exhibitions and online technologies in art museums have influenced the development of collections from offline to online, as well as how to further strengthen the relationship between collections, exhibitions and the audience. Some of the key challenges for art museums in developing online exhibitions using digital technology are also mentioned, and possible future developments of online exhibitions in art museums are discussed. At the same time, there is a need to consider the issues faced by art museums in the Guangdong-Hong Kong-Macao Greater Bay Area as they continue to use digital technology to develop collections, exhibitions and audiences in the post-COVID-19 pandemic period.

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