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Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
16 references·1 citing·48 second hopsampled
Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (2023)Cooperative advertising and coordination …Toward supply chain viability theory: from lessons learned through COVID-19 pandemic to viable ecosystems (2023)Toward supply chain viability…Cooperative game approaches to coordinating a three-echelon closed-loop supply chain with fairness concerns (2019)Cooperative game approaches t…Dual-fairness supply chain with quantity discount contracts (2016)Dual-fairness supply chain wi…Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns (2016)Co-op advertising and emissio…A survey of game-theoretic models of cooperative advertising (2014)A survey of game-theoretic mo…Distributional and Peer‐Induced Fairness in Supply Chain Contract Design (2013)Distributional and Peer‐Induc…Cooperative advertising models in supply chain management: A review (2013)Cooperative advertising model…Supply chain coordination through cooperative advertising with reference price effect (2012)Supply chain coordination thr…A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A game theoretic approach to …Peer-Induced Fairness in Games (2009)Peer-Induced Fairness in GamesCooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Cooperative Advertising and P…Social Preferences and Supply Chain Performance: An Experimental Study (2008)Social Preferences and Supply…Supply Chain Coordination with Contracts (2003)Supply Chain Coordination wit…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Fairness and the Assumptions of Economics (1986)Fairness and the Assumptions …A review of analytic models for fairness concerns in supply chain management (2025)A review of analytic models f…A Behavioral Theory of the Firm (1963)Exit, Voice, and Loyalty (1970)An experimental analysis of ultimatum bargaining (1982)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Social Exchange Theory: An Interdisciplinary Review (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Dynamic Noncooperative Game Theory (1982)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)A two-period game of a closed-loop supply chain (2013)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Theory of games and economic behavior (2019)The Theory of Power and Conflict in Channels of Distribution (1984)The Theory of Industrial Organization (1988)A review of factors affecting closed-loop supply chain models (2019)Green process innovation through Industry 4.0 technologies and supply chain coordination (2019)Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce (2023)The Evolution of Reciprocal Altruism (1971)A Theory of Fairness, Competition, and Cooperation (1999)z-Tree: Zurich toolbox for ready-made economic experiments (2007)Bounded Rationality in Newsvendor Models (2008)A literature review and a case study of sustainable supply chains with a focus on metrics (2012)Inventory management and production planning and scheduling (1999)The Value of Information Sharing in a Two-Level Supply Chain (2000)Ericsson's proactive supply chain risk management approach after a serious sub‐supplier accident (2004)Managing Disruption Risks in Supply Chains (2005)Perspectives in supply chain risk management (2006)Mental Accounting and Consumer Choice (1985)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Mental Accounting and Consumer Choice (2008)Green product supply chain contracts considering environmental responsibilities (2018)Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism (2021)Cooperative and Noncooperative R&D in Duopoly With Spillovers (1988)From a literature review to a conceptual framework for sustainable supply chain management (2008)Supply chain analysis under green sensitive consumer demand and cost sharing contract (2014)Comparisons of initial carbon allowance allocation rules in an O2O retail supply chain with the cap-and-trade regulation (2017)Firms’ green R&D cooperation behaviour in a supply chain: Technological spillover, power and coordination (2019)Sustainable behaviors and firm performance: The role of financial constraints’ alleviation (2022)17. A Value for n-Person Games (1953)A value for n -person games (1988)Impact of product-design strategies on the operations of a closed-loop supply chain (2019)Optimal pricing and remanufacturing mode in a closed-loop supply chain of WEEE under government fund policy (2020)Decision-making and coordination of green closed-loop supply chain with fairness concern (2021)Prospect Theory: An Analysis of Decision under Risk (1979)ERC: A Theory of Equity, Reciprocity, and Competition (2000)Fairness in supply chain contracts: A laboratory study (2013)
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References

  • 2003Supply Chain Coordination with Contracts2,737 cited
  • 1986Fairness and the Assumptions of Economics2,496 cited
  • 2008Social Preferences and Supply Chain Performance: An Experimental Study458 cited
  • 2012Supply chain coordination through cooperative advertising with reference price effect336 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach335 cited
  • 2016Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns280 cited
  • 2013Distributional and Peer‐Induced Fairness in Supply Chain Contract Design272 cited
  • 2019Cooperative game approaches to coordinating a three-echelon closed-loop supply chain with fairness concerns247 cited
  • 2014A survey of game-theoretic models of cooperative advertising246 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2016Dual-fairness supply chain with quantity discount contracts236 cited
  • 2009Peer-Induced Fairness in Games233 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains

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224 cited
  • 2023Toward supply chain viability theory: from lessons learned through COVID-19 pandemic to viable ecosystems195 cited
  • 2013Cooperative advertising models in supply chain management: A review185 cited
  • Cited by

    • 2025A review of analytic models for fairness concerns in supply chain management9 cited