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Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores
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References

  • 1987Attribution: Perceiving the Causes of Behavior3,713 cited
  • 2002Heuristics and Biases2,214 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
  • 2010A literature review of the anchoring effect1,178 cited
  • 1999Goals as Reference Points1,008 cited
  • 2006The Anchoring-and-Adjustment Heuristic920 cited
  • 1999Lake Wobegon be gone! The "below-average effect" and the egocentric nature of comparative ability judgments.899 cited
  • 1999Preference reversals between joint and separate evaluations of options: A review and theoretical analysis.778 cited
  • 2011What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions1761 cited
  • 2001Putting Adjustment Back in the Anchoring and Adjustment Heuristic: Differential Processing of Self-Generated and Experimenter-Provided Anchors706 cited
  • 2010Money and Happiness651 cited
  • 1997Money Illusion616 cited
  • 1999Hypothesis-Consistent Testing and Semantic Priming in the Anchoring Paradigm: A Selective Accessibility Model596 cited
  • 2004Biases in Social Comparative Judgments: The Role of Nonmotivated Factors in Above-Average and Comparative-Optimism Effects.546 cited

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2000
The spotlight effect in social judgment: An egocentric bias in estimates of the salience of one's own actions and appearance.
531 cited
  • 2007Numeracy, ratio bias, and denominator neglect in judgments of risk and probability486 cited
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