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The retail business has been expanding steadily over the past few years despite being a complicated and unpredictable sector. Big data is the term used to describe a vast amount of data that is utilized to detect patterns, developments, and relationships, particularly those pertaining to human activity and engagement. Big data allows the retail sector to have a better knowledge of customer buying patterns and strategies for luring in new customers. Also, big data technology can handle today's massive amounts of complicated data. The big data analytics market is expanding more quickly. Every sector of business, including retail, has been greatly impacted by big data analytics. According to the forecasts, the size of the big data analytics market in retail will probably hit USD$17.85 billion by 2027. The paper concentrates on how big data technology alters customer experience management and inventory management, creating advantages in the retail sector. The key purpose is to illustrate the future of these two aspects by providing appropriate strategies and techniques. The digital era has increased the pace and range of information turnover throughout the economy, providing more available opportunities to industries.
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