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To fight or not? product introduction and channel selection in the presence of a platform’s private label

16 references·7 citing·49 second hopsampled

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References

2001The Category-Demand Effects of Price Promotions534 cited
2021Channel Structures of Online Retail Platforms449 cited
2018Channel Selection and Contracting in the Presence of a Retail Platform398 cited
2005Market Orientation and the New Product Paradox390 cited
2004Who Benefits from Store Brand Entry?369 cited
2021The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability164 cited
2017Spillover Effect of Consumer Awareness on Third Parties' Selling Strategies and Retailers' Platform Openness144 cited
2012Price competition and store competition: Store brands vs. national brand141 cited
2021How to compete with a supply chain partner: Retailer's store brand vs. manufacturer's encroachment139 cited
2021Quality and Private Label Encroachment Strategy136 cited
2018Strategic interplay between store brand introduction and online direct channel introduction115 cited
2019Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership111 cited
2023Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?111 cited
2022Store brand introduction in a dual-channel supply chain: The roles of quality differentiation and power structure

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106 cited

2013National Brand's Response to Store Brands: Throw In the Towel or Fight Back?103 cited

2021Store-Brand Introduction and Multilateral Contracting101 cited

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2024Socially responsible e-commerce supply chains: Sales mode preference and store brand introduction21 cited
2025Threat or opportunity? E-commerce platform’s store brand introduction in the presence of CSR concern16 cited
2025The impact of consumer data sharing on an e-tailer’s private label strategy13 cited
2025The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain12 cited
2024Optimal channel structure for vertically differentiated products11 cited
2025Co-opetition strategies of retail platform operations with strategic consumers10 cited