College Football “Kids”: Infantilizing Language in Football Bowl Subdivision Bowl Game Broadcasts

Chris Corr · Crystal Southall · Billy J. Hawkins · Richard M. Southall

12 citations0/0 files storedSociology of Sport Journal

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Sports, Gender, and Society Physical Education and Sports Studies Sports Analytics and Performance

Abstract

Paternalistic institutional structures are strategically arranged to maintain locus of control and preserve male-centric patriarchal authority. A confluence of cultural, social, and legal structures perpetuates paternalism within National Collegiate Athletic Association college sport and specifically in Football Bowl Subdivision (FBS) football. This study examined FBS bowl game broadcasts to determine the prevalence of paternalistic and infantilizing commentary. An analysis of in-game commentary from a sample of 18 FBS bowl games from the 2019 to 2020 season revealed that commentators frequently infantilize FBS football players, normalizing a paternalistic and exploitative coach–athlete relationship.

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2020Selections from the prison notebooks 2017The Content Analysis Guidebook 2001The black image in the white mind: media and race in America 2007Handbook of sports and media 1997The gender knot: unraveling our patriarchal legacy 1993SEPARATING THE MEN FROM THE GIRLS:1995The Velvet Glove: Paternalism and Conflict in Gender, Class, and Race Relations.2002The Production of Reality: Essays and Readings on Social Interaction

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