Social and facilitating influences in fintech user intention and the fintech gender gap

Abstract

Given the advances in technology, Fintech is an invaluable tool which allows unbanked people to access financial services when social, cultural, economic and technological factors affect their user intentions (UI). Despite the great importance of the role of social and facilitating influences in the adoption of Fintech services, little research has been conducted on how and what influences affect Fintech user intention (FUI) and whether there is a gender gap in FUI. Therefore, this study aims to help formulate effective Fintech policies and close the gender gap by investigating the role of social and facilitating influences and sociodemographic variables in FUI. The study sample comprised 237 participants, and the data were collected through interviews with the use of a structured questionnaire in Chattogram, Bangladesh. The collected data were analysed employing exploratory factor analysis and an ordered logistic regression model. The study also examined the Fintech gender gap by applying the Blinder Oaxaca decomposition model. The results reveal that image, compatibility and the experiences of Fintech use are the positive and significant predictors of FUI, with the perceived social norm for adopting Fintech being non-informative for users. There is a significant interaction between user compatibility and experience of use in relation to Fintech. Interestingly, perceived behavioural control negatively influenced females to adopt Fintech. Furthermore, the study found a gender gap in FUI. The findings have managerial implications.

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