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Optimal channel strategy for an e-seller: Whether and when to introduce live streaming? · Study

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ArticleOptimal channel strategy for an e-seller: Whether and when to introduce live streaming?

Zhi Liu2023

Article2023

Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?

Zhi Liu · Xuemei Zhang · Yuvraj Gajpal · Zhichao Zhang

43 citations·0/0 files stored·Electronic Commerce Research and Applications

No readable copy stored yet — this record is metadata only.

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 43 citations exist upstream.

References

2020Enhancing consumer engagement in e-commerce live streaming via relational bonds 2021Channel Structures of Online Retail Platforms 2016Price and quality decisions in dual-channel supply chains 2021Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling 2023Optimal selling format considering price discount strategy in live-streaming commerce 2010Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Cited by

2025Equilibrium analysis of live-streaming e-commerce supply chain in the AI era 2024Quality-differentiated distribution strategies between live streaming and online channels 2024Cooperate or not? Strategic analysis of formal and informal recyclers under different retired power battery recycling market structures

Details

Year2023

Typearticle

Published2023-12-13

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations43

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1016/j.elerap.2023.101348

openalex_workW4389688233

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