Articlediamond2023

Influence of Brand Image: Analysis of Purchase Decision and Author Loyalty (Study on Dinasti International Journal of Management Science)

Hapzi Ali · M. Rizky Mahaputra · Farhan Saputra · M. Ridho Mahaputra · Amalina Maharani · Reski Nofrialdi +3 more

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

This study discusses the Influence of Brand Image: Analysis of Purchasing Decisions and Author Loyalty (Study on Dinasti International Journal of Management Science). The method of writing this article is the Path Analysis method, which is based on the results of the data analysis obtained. The population in this study was 300 respondents, with a total sample of 90 respondents. The sampling technique is using Accidental Sampling. The tests carried out in this study were: the T-test, F-test and Coefficient of Determination test. The results of this study are 1) Purchasing decisions are partially and significantly influenced by brand image; 2) Author Loyalty is partially influenced and significant to Brand Image; 3) Purchase Decision and Author Loyalty are influenced and significant by Brand Image simultaneously.

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2019Saudi Journal of Business and Management Studies 2020Analysis Supply Chain Management Factors in Lecturer’s Turnover Phenomenon 2020Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis 2019Supply Chain Strategy Development for Business and Technological Institution in Developing Start-up Based on Creative Economy 2021Repurchase Model Through Purchase Decision: Analysis of Product and Price Effect on Dulux Paint Consumers in DKI Jakarta and Tangerang Area 2020Innovation Capability and Supply Chain Management: Empirical Study of Indonesian Traditional Herbal Medicine Products 2020Service Performance Model Through Work Motivation: Analysis of Transformational Leadership, Managerial Coaching, and Organizational Commitments (At the Regional Development Bank of South Kalimantan)

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