Is data the key to sustainability? The roles of big data analytics, green innovation, and organizational identity in gaining green competitive advantage

Khalid Mehmood · Ataullah Kiani · Mohammad Rashid

37 citations0/0 files storedTechnology Analysis and Strategic Management

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Environmental Sustainability in Business Big Data and Business Intelligence Sustainability and Innovation in Business

Abstract

The firms’ adoption and improvement of big data analytics (BDA) to attain a green competitive advantage (GCA) has witnessed a recent upsurge. This makes it important to discover the underlying mechanism influencing the relationship between BDA and GCA, which is missing in the extant literature. This study attempts to fill this gap by examining the indirect impact of green innovation (GI) and the moderating role of green organizational identity (GOI) on the relationship between BDA and GCA. Using a three-wave time-lagged design from 397 manufacturing firms, we found that BDA significantly influences GI, which significantly mediates the relation between BDA and GCA. The findings further demonstrated that GOI serves to amplify the influence of GI on GCA. Theoretical and practical implications are discussed.

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2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction 2016Big data analytics in logistics and supply chain management: Certain investigations for research and applications 2016How to improve firm performance using big data analytics capability and business strategy alignment?2019Green process innovation, green product innovation, and corporate financial performance: A content analysis method 2011The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan 2012The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity 2006An examination of corporate reporting, environmental management practices and firm performance

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