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AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit
16 references·0 citing·46 second hop
AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit (2023)AI Influencers in Advertising: The Role o…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Qualitative Inquiry and Resea…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMThe mind in the machine: Anthropomorphism increases trust in an autonomous vehicle (2014)The mind in the machine: Anth…The Uncanny Valley [From the Field] (2012)The Uncanny Valley [From the …Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Technology Acceptance Model 3…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Machines and Mindlessness: Social Responses to Computers (2000)Machines and Mindlessness: So…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…The Method of Path Coefficients (1934)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The Norm of Reciprocity: A Preliminary Statement (1960)The Question Concerning Technology, and Other Essays (1977)Affective Computing (1997)Anthropomorphism and the social robot (2003)Consumers and Artificial Intelligence: An Experiential Perspective (2020)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)User Acceptance of Information Technology: Toward A Unified View1 (2003)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)The technology acceptance model (TAM): A meta-analytic structural equation modeling approach to explaining teachers’ adoption of digital technology in education (2018)The Principles of Psychology (1891)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Metaphors We Live By (2003)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Evaluating Interpretive Inquiry: Reviewing the Validity Debate and Opening the Dialogue (2000)Qualitative Content Analysis (2014)The Coding Manual for Qualitative Researchers (2022)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)
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References

  • 2006Using thematic analysis in psychology237,789 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 2018When to use and how to report the results of PLS-SEM33,063 cited
  • 2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches22,705 cited
  • 2015Common Method Bias in PLS-SEM11,396 cited
  • 2008Technology Acceptance Model 3 and a Research Agenda on Interventions8,648 cited
  • 1956Mass Communication and Para-Social Interaction5,222 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,513 cited
  • 2000Machines and Mindlessness: Social Responses to Computers4,444 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 2012The Uncanny Valley [From the Field]3,941 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,691 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions2,030 cited

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  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,644 cited
  • 2014The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle1,580 cited
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