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INTERNATIONAL MARKETING STRATEGIES OF SMES IN THE DIGITAL AGE: ENTRY APPROACHES AND CHALLENGES
15 references·0 citing·45 second hop
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1980Toward an Eclectic Theory of International Production: Some Empirical Tests3,049 cited
  • 1986Modes of Foreign Entry: A Transaction Cost Analysis and Propositions2,372 cited
  • 1990An eclectic theory of the choice of international entry mode1,128 cited
  • 2000The Hierarchical Model of Market Entry Modes631 cited
  • 2004A framework of ERP systems implementation success in China: An empirical study510 cited
  • 1996Brands Versus Private Labels: Fighting to Win345 cited
  • 2015Innovation capacity, international experience and export performance of SMEs in Brazil299 cited
  • 1997A contingency framework for the mode of entry decision213 cited
  • 2015Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance204 cited
  • 2020How do agribusinesses thrive through complexity? The pivotal role of e-commerce capability and business agility157 cited
  • 1992Influence of some external and internal environmental factors on foreign market entry mode choice in service firms117 cited
  • 2023Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms71 cited
  • 2019Evaluation of e-commerce location and entry to China – implications on shipping and trade

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  • 2022The Role of e-Commerce: A Systematic Literature Review7 cited
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