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Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory
4 references·0 citing·14 second hop
Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory (2023)Branding and Marketing Communication in t…De la marca comercial a la marca territorio (2012)De la marca comercial a la ma…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Image Formation Process (1994)Image Formation ProcessThe Measurement of Destination Image: An Empirical Assessment (1993)The Measurement of Destinatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Servqual : a multiple-item scale for measuring customer perceptions of service quality (1986)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The service experience in tourism (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Fundamentos conceptuales y teóricos para marcas de territorio (2013)El gerente de marca como protagonista de las organizaciones en Colombia (2017)What the Brand brands: A reading from the contribution of Sectoral Brands to the competitiveness of the regions. (2019)Destination image (2002)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Antecedents of Tourists’ Loyalty to Mauritius (2011)When Good Brands Do Bad (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Access-Based Consumption: The Case of Car Sharing: Table 1. (2012)
this work references cited by second hop

References

  • 1994Image Formation Process2,267 cited
  • 1993The Measurement of Destination Image: An Empirical Assessment1,844 cited
  • 2005How brands become icons: the principles of cultural branding1,295 cited
  • 2012De la marca comercial a la marca territorio35 cited

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