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The Synergy of Management Information Systems and Predictive Analytics for Marketing

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References

2013Predictive analytics: The power to predict who will click, buy, lie, or die241 cited
2022A Preliminary Investigation of the Technology Acceptance Model (TAM) in Early Childhood Education and Care60 cited
2021Assessing international students' satisfaction of a Jordanian university using the service quality model49 cited
2022The impact of sourcing strategies and logistics capabilities on organizational performance during the COVID-19 pandemic: Evidence from Jordanian pharmaceutical industries31 cited
2021Retracted: Predicting Network Congestion with Machine Learning27 cited
2023A Study on Operational Excellence, Work Environment Factors and the Impact on Employee Performance22 cited
2021Effective Knowledge Sharing20 cited

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2024A dive into the marketing trends of 2024: insights to unlocking potential12 cited

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