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This chapter discusses the importance of rhetoric to the rise of the Sophists and the way that an attention to language as such conduces to a novel and controversial understanding of reality. Language, for the Sophists, is more than a medium for conveying meaning; it is itself creative of meaning, making the education that they offer uniquely powerful. This is the fuller sense of their professing to make their students “clever at speaking” ( deinos legein ). The chapter traces three specific areas on which the Sophists brought to bear their interest in logos : grammar and the issue of the correct names; the criticism of and engagement with poetry; and rhetoric and the effectiveness of argumentative techniques. We see that these explorations cannot be said to aim at a systematic theory. But they helped to inaugurate the study of language for its own sake, a topic that would play an important role in the philosophical debates of the following centuries.
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