The impact of Twitter/X promotion on visibility of research articles: Results of the #TweetTheJournal study

Konstanze Betz · Melania Giordano · Henrike A. K. Hillmann · David Duncker · Dobromir Dobrev · Dominik Linz

9 citations0/0 files storedIJC Heart & Vasculature

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Academic Publishing and Open Access scientometrics and bibliometrics research Social Media in Health Education

Abstract

Aim: Social media (SoMe) are emerging as important tools for research dissemination. Twitter/X promotion has been shown to increase citation rates in well-established journals. We aimed to test the effect of a SoMe promotion strategy on the Mendeley reader counts, the Altmetric Attention Score and the number of citations in an upcoming open-access journal. Methods: The #TweetTheJournal study is a randomized, controlled study. Articles published in seven subsequent issues of the International Journal of Cardiology Heart & Vasculature (April 2021-April 2022) were randomized to a Twitter/X promotion arm (articles were posted four times) and to a control arm (without active posting). Articles with accompanied editorials were excluded. Primary endpoint of the study was Mendeley reader count, secondary endpoints were Altmetric Attention Score and number of citations. Follow-up was one year. Results: SoMe promotion of articles showed no statistically significant difference in Mendeley reader counts or number of citations at one year follow up. SoMe promotion resulted in a statistically significant higher Altmetric Attention Score in the intervention compared to the control group (RR 1.604, 95 % CI 1.024-2.511, p = 0.039). In the overall group, Altmetric Attention Score showed a correlation with Mendeley reader counts (Spearman's ρ = 0.202, p = 0.010) and Mendeley reader counts correlated significantly with number of citations (Spearman's ρ = 0.372, p < 0.001). Conclusion: A dedicated SoMe promotion strategy did not result in statistically significant differences in early impact indicators as the Mendeley reader count in a upcoming journal, but increased the Altmetric Attention Score.

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2013Tweeting biomedicine: An analysis of tweets and citations in the biomedical literature 2015The Altmetric Score: A New Measure for Article-Level Dissemination and Impact 2014A Randomized Trial of Social Media From Circulation 2016If I tweet will you cite? The effect of social media exposure of articles on downloads and citations 2020Twitter-based learning for continuing medical education?2020Social media in cardiovascular medicine: a contemporary review 2021The use of social media for professional purposes by healthcare professionals: the #intEHRAct survey 2022Twitter promotion is associated with higher citation rates of cardiovascular articles: the ESC Journals Randomized Study

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