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Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
16 references·7 citing·44 second hop
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers (2023)Intelligent influencer marketing: how AI-…Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Authentically Fake? How Consu…Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Trust me, trust me not: A nua…Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Impacts of influencer attribu…Almost human? A comparative case study on the social media presence of virtual influencers (2021)Almost human? A comparative c…Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. (2020)Navigating the New Era of Inf…The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)The mechanism by which social…Case Study Method: A Step-by-Step Guide for Business Researchers (2019)Case Study Method: A Step-by-…Content analysis and thematic analysis (2018)Content analysis and thematic…Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Authenticity under threat: Wh…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Fostering Parasocial Relation…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …The Uncanny Valley [From the Field] (2012)The Uncanny Valley [From the …The Sage Handbook of Qualitative Research 1 (2011)The Sage Handbook of Qualitat…The art(fulness) of open-ended interviewing: some considerations on analysing interviews (2001)The art(fulness) of open-ende…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…When everyone is talking about AI: The development of fear of missing out on AI scale (2025)When everyone is talking abou…Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication (2025)Reputation through artificial…Integrating AI, Green Marketing, and Influencer Strategies (2025)Integrating AI, Green Marketi…How Collectivism and Virtual Idol Characteristics Influence Purchase Intentions: A Dual-Mediation Model of Parasocial Interaction and Flow Experience (2025)How Collectivism and Virtual …Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective (2025)Examining Consumer Impulsive …A systematic literature review of virtual idol from the perspective of the business role ecosystem (2025)A systematic literature revie…AI Landscape in Fashion: Insights on Transforming Design, Supply Chains, Marketing, and Consumer Experiences (2024)AI Landscape in Fashion: Insi…Communication and Persuasion (1986)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social Influence: Compliance and Conformity (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Job Market Signaling (1973)Testing Structural Equation Models. (1994)The partial least squares approach for structural equation modeling. (1998)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Naturalistic inquiry (1985)Case Study Research: Design and Methods (1991)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The Impact of Cultural Norms on Sustainable Entrepreneurship Practices in SMEs of Bangladesh (2023)The role of reverse logistics in a circular economy for achieving sustainable development goals: a multiple case study of retail firms (2023)Uncovering the dark side of AI-based decision-making: A case study in a B2B context (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Distinction: A Social Critique of the Judgement of Taste. (1985)Confirmatory factor analysis for applied research (2007)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Online influencer marketing (2022)The Strength of Weak Ties (1973)The Commitment-Trust Theory of Relationship Marketing (1994)Birds of a Feather: Homophily in Social Networks (2001)Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021)Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis (2023)Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations (2023)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Interactions With Robots: The Truths We Reveal About Ourselves (2016)A Mass-Produced Sociable Humanoid Robot: Pepper: The First Machine of Its Kind (2018)Applying critical realism in qualitative research: methodology meets method (2016)Employing a Qualitative Description Approach in Health Care Research (2017)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
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  • 2012The Uncanny Valley [From the Field]3,525 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2018Authenticity under threat: When social media influencers need to go beyond self-presentation1,202 cited
  • 2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement809 cited
  • 2019Case Study Method: A Step-by-Step Guide for Business Researchers801 cited
  • 2019The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic746 cited
  • 2021Trust me, trust me not: A nuanced view of influencer marketing on social media692 cited
  • 2001The art(fulness) of open-ended interviewing: some considerations on analysing interviews577 cited
  • 2021Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations576 cited
  • 2021Almost human? A comparative case study on the social media presence of virtual influencers563 cited
  • 2020

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
552 cited
  • 2018Content analysis and thematic analysis537 cited
  • 2022Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers504 cited
  • Cited by

    • 2025Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective17 cited
    • 2025How Collectivism and Virtual Idol Characteristics Influence Purchase Intentions: A Dual-Mediation Model of Parasocial Interaction and Flow Experience16 cited
    • 2025A systematic literature review of virtual idol from the perspective of the business role ecosystem14 cited
    • 2025Integrating AI, Green Marketing, and Influencer Strategies13 cited
    • 2025When everyone is talking about AI: The development of fear of missing out on AI scale11 cited
    • 2025Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication7 cited
    • 2024AI Landscape in Fashion: Insights on Transforming Design, Supply Chains, Marketing, and Consumer Experiences6 cited