A SWOT Analysis of Turkish e-commerce activities in post COVID-19 era

Begüm Erdil Şahin

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E-commerce and Technology Innovations SMEs Development and Digital Marketing COVID-19 Pandemic Impacts

Abstract

This paper presents a SWOT Analysis to state Turkish E-Commerce activities' strengths, weaknesses, opportunities, and threats in the post-COVID-19 era. By examining the internal and external factors, the study aims to provide valuable insights for the whole actor, such as stakeholders, policymakers and businesses in the e-commerce ecosystem. As Türkiye has an important position among global actors, this study examines the key factors navigating the evolving landscape of e-commerce in Türkiye, both academically and practically. The analysis sheds light on strategic considerations associated with the market orientation approach to enhance the sector's resilience and assess the emerging opportunities in the aftermath of the pandemic.

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1994Qualitative Data Analysis: An Expanded Sourcebook 2003The landscape of qualitative research : theories and issues 1993MARKOR: A Measure of Market Orientation 2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL 1999The Effect of Market Orientation on Business Profitability 1999Developing a Market Orientation 2018An empirical investigation of business‐to‐business e‐commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs 2012The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects

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