Revolutionizing Retail: A Mini Review of E-commerce Evolution

Charles Ntumba · Samuel Aguayo · Kamau Maina

44 citations0/0 files storedJournal of Digital Marketing and Communication

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Innovation in Industries Digital Marketing and Social Media E-commerce and Technology Innovations

Abstract

This review article delves into the transformative journey of e-commerce, tracing its inception in the mid-1990s, characterized by visionary companies such as Amazon, eBay, Alibaba, PayPal, and Dell. These pioneers laid the foundation for a digital commerce revolution, with technological innovations, particularly in mobile technology, reshaping the e-commerce landscape and providing users with seamless, on-the-go shopping experiences. The integration of augmented reality (AR) and virtual reality (VR) further bridged the gap between physical and digital realms, offering immersive product interactions. Artificial intelligence (AI) emerged as a transformative force, utilizing algorithms to analyze user data and personalize online shopping experiences. AI-driven chatbots and virtual assistants enhanced customer support, contributing to an overall personalized shopping journey. The predictive capabilities of AI enabled platforms to anticipate user behavior and strategically deploy personalized recommendations. Evolving consumer behavior, influenced by the convenience of online shopping and social media, is a central theme, with the rise of conscious consumers emphasizing sustainability and ethical practices in purchasing decisions. Looking forward, future trends in e-commerce include the continued dominance of AI in refining personalization, the potential of blockchain for transparency and security, and the integration of the Internet of Things (IoT) for a more connected shopping experience. AR, VR, voice commerce, and cross-border e-commerce are anticipated to play significant roles.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 44 citations exist upstream.

References

2018Transformative Sustainable Business Models in the Light of the Digital Imperative—A Global Business Economics Perspective 2021SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability 2022New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review 2023Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence 2022Cross-Border E-Commerce Trade and Industrial Clusters: Evidence from China

Cited by

2025Artificial Intelligence in E-Commerce: A Comparative Analysis of Best Practices Across Leading Platforms 2024Quick Commerce in the Quantum Age 2025Artificial Intelligence in Cross-Border E-Commerce: From Value Chain Optimization to Compliance-as-a-Service 2026Strategic Analysis and Business Model Evolution in Cross-Border e-Commerce: A Best Practice Case Study 2025Leveraging E-commerce Potential: Trust, Transparency, and Technological Innovations in Tanzania 2026Strategies of E-Commerce and Digital Platforms in the Expansion of International Markets

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.