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Empirical Research on the Game between Physical Stores and E-commerce with Its Evolvement
3 references·0 citing·18 second hopsampled
Empirical Research on the Game between Physical Stores and E-commerce with Its Evolvement (2023)Empirical Research on the Game between Ph…Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Customer Equity Drivers and Future Sales (2008)Customer Equity Drivers and F…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The habitual consumer (2009)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The diffusion of innovations (1983)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)From e-commerce to social commerce: A close look at design features (2012)Business to business digital content marketing: marketers’ perceptions of best practice (2014)The usage of digital marketing channels in SMEs (2015)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Brand Community (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)
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References

  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,178 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,037 cited
  • 2008Customer Equity Drivers and Future Sales458 cited

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