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The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee
15 references·0 citing·54 second hopsampled
The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee (2023)The Influence of Hedonic Shopping Motivat…Pembelian impulsif pada e-commerce shopee (studi pada konsumen shopee di Jakarta Selatan) (2022)Pembelian impulsif pada e-com…Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee (2022)Influence of Fashion Involvem…What drives Malaysian online fashion shopping? The mediating role of perceived value (2021)What drives Malaysian online …Pengaruh emosi positif, potongan harga, dan kualitas website terhadap pembelian impulsif (2021)Pengaruh emosi positif, poton…Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study (2021)Analysis of Impulse Buying Be…The Effect of Hedonic Shopping Motivation, Shopping Lifestyle And Fashion Involvement With Impulse Buying (2020)The Effect of Hedonic Shoppin…RETRACTED ARTICLE: Research on mobile impulse purchase intention in the perspective of system users during COVID-19 (2020)RETRACTED ARTICLE: Research o…Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020)Personalization and hedonic m…Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee (2020)Pengaruh Sales Promotion, Hed…Pengaruh Promosi Penjualan, Electronic Word of Mouth dan Hedonic Shopping Motivation Terhadap Pembelian Impulsif pada Aplikasi Shopee (2020)Pengaruh Promosi Penjualan, E…How sales promotion display affects customer shopping intentions in retails (2020)How sales promotion display a…Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase (2020)Effect of Easiness, Service Q…Brand addiction in the contexts of luxury and fast-fashion brands (2020)Brand addiction in the contex…Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility (2019)Slow Fashion in a Fast Fashio…Factors Affecting Impulse Purchase Behavior in Hyderabad – Marketing Perspective (2019)Factors Affecting Impulse Pur…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Global sourcing: insights from the global clothing industry the case of Zara, a fast fashion retailer (2007)Towards a sustainable fashion retail supply chain in Europe: Organisation and performance (2008)Barriers to sustainable sourcing in the apparel and fashion luxury industry (2022)From Fast to Slow: An Exploratory Analysis of Circular Business Models in the Italian Apparel Industry (2023)Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted (2023)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)How Many Interviews Are Enough? 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References

  • 2020Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail343 cited
  • 2019Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility153 cited
  • 2020Brand addiction in the contexts of luxury and fast-fashion brands110 cited
  • 2020Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase110 cited
  • 2020RETRACTED ARTICLE: Research on mobile impulse purchase intention in the perspective of system users during COVID-1984 cited
  • 2021Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study68 cited
  • 2020How sales promotion display affects customer shopping intentions in retails62 cited
  • 2020Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee51 cited
  • 2020The Effect of Hedonic Shopping Motivation, Shopping Lifestyle And Fashion Involvement With Impulse Buying30 cited
  • 2021What drives Malaysian online fashion shopping? The mediating role of perceived value30 cited
  • 2019Factors Affecting Impulse Purchase Behavior in Hyderabad – Marketing Perspective24 cited
  • 2020Pengaruh Promosi Penjualan, Electronic Word of Mouth dan Hedonic Shopping Motivation Terhadap Pembelian Impulsif pada Aplikasi Shopee18 cited
  • 2021Pengaruh emosi positif, potongan harga, dan kualitas website terhadap pembelian impulsif

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16 cited
  • 2022Pembelian impulsif pada e-commerce shopee (studi pada konsumen shopee di Jakarta Selatan)14 cited
  • 2022Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee13 cited
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