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Digital Marketing Strategies and Their Impact on Competitive Advantage: A Focus on Strategic Management
2 references·1 citing·13 second hop
Digital Marketing Strategies and Their Impact on Competitive Advantage: A Focus on Strategic Management (2023)Digital Marketing Strategies and Their Im…Estrategias de marketing digital y su incidencia en el crecimiento sostenible de la micro y pequeña empresa: Análisis de casos (2022)Estrategias de marketing digi…Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)Digital Marketing Strategy: A…The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations (2024)The Impact of Digital Marketi…The effect of social networking sites and absorptive capacity on SMES’ innovation performance (2016)The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance (2021)The value relevance of digital marketing capabilities to firm performance (2022)Transformación digital en la contabilidad de las pequeñas y medianas empresas en la provincia de El Oro, Ecuador (2024)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Customer Engagement (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Business Resilience as a Mediator in the Link Between Digital Logistics Strategies and Competitive Advantage: Insights from Emerging Markets (2025)Digital marketing strategies in expanding the market for MSME creative products in Indonesia—state of art (2025)Navigating the ethical and legal risks of AI marketing in Jordanian SMEs (2025)Social Media Marketing: What Do Prospective Patients Want to See? (2019)Literature review on business prototypes for digital platform (2020)Personalization in personalized marketing: Trends and ways forward (2022)
this work references cited by second hop

References

  • 2019Digital Marketing Strategy: An Integrated Approach to Online Marketing254 cited
  • 2022Estrategias de marketing digital y su incidencia en el crecimiento sostenible de la micro y pequeña empresa: Análisis de casos9 cited

Cited by

  • 2024The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations463 cited

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