Article2024

Constructed Ethos and Kairotic Responses in Communicating About the COVID-19 Pandemic to the Chinese Public: A Rhetorical Analysis of Dr. Wenhong Zhang’s Posts on WeChat

4 citations0/0 files storedTechnical Communication Quarterly

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Discourse Analysis and Cultural Communication Public Relations and Crisis Communication Rhetoric and Communication Studies

Abstract

Amidst the panic, fear, and uncertainty during the COVID-19 pandemic, Dr. Wenhong Zhang emerges as a go-to source for the Chinese public to seek information to protect themselves and find hope and order in their distress. Focusing on Dr. Zhang’s 39 WeChat posts from January 2020 to March 2022, this case study reveals that he employs a constructed ethos and leverages WeChat as a powerful social media to craft the kairotic responses to the pandemic.

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2005Three Approaches to Qualitative Content Analysis 2001Technologies, Texts and Affordances 1968The Rhetorical Situation 1993On Rhetoric: A Theory of Civic Discourse 2017How the public uses social media wechat to obtain health information in china: a survey study 1987Invention as a Social Act 2013Social Media Engagement and Public Health Communication: Implications for Public Health Organizations Being Truly “Social”2002Rhetoric and Kairos: Essays in History, Theory, and Praxis

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