CHALLENGES AND OPPORTUNITIES IN THE IMPLEMENTATION OF BIG DATA ANALYTICS IN MANAGEMENT INFORMATION SYSTEMS IN BANGLADESH

Abstract

This study aims to investigate the challenges and opportunities associated with the integration of Big Data Analytics (BDA) within Management Information Systems (MIS) in the context of Bangladesh, a developing economy with distinct characteristics. A mixed-methods approach was employed, combining survey data from 40 organizations and in-depth interviews with key informants to explore BDA implementation challenges and opportunities unique to Bangladesh. The findings reveal that organizations in Bangladesh encounter challenges related to limited technological infrastructure, data security and privacy concerns, skill shortages, and regulatory complexities. Despite these challenges, BDA offers significant opportunities, including economic and business growth, government support, local market understanding, and increased competitiveness. This study is limited by its focus on the Bangladeshi context and may not fully capture the diversity of challenges and opportunities in other developing economies. Future research should consider cross-cultural comparisons and sector-specific analyses. The insights generated by this research provide organizations in Bangladesh with a roadmap for navigating BDA implementation challenges while harnessing its potential for economic growth and market competitiveness. Policymakers and government bodies can use these findings to formulate policies that support BDA adoption and economic development. As organizations leverage BDA to understand local market dynamics and enhance customer experiences, there is potential for improved products and services that cater to the unique preferences of Bangladeshi consumers. This has implications for broader society in terms of enhanced consumer satisfaction. This study contributes to the literature by enriching our understanding of the complexities of BDA integration in developing economies. It highlights the need for tailored strategies, fosters innovation, and positions BDA as a catalyst for economic growth and competitiveness in Bangladesh. The research is limited to a sample of 40 organizations in Bangladesh, and the findings may not be fully generalizable to all industries and contexts within the country.

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