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Generation Z Purchasing Behavior Profile in the Digital Economy: Normative Analysis in Online Markets
16 references·0 citing·56 second hop
Generation Z Purchasing Behavior Profile in the Digital Economy: Normative Analysis in Online Markets (2024)Generation Z Purchasing Behavior Profile …Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment (2021)Towards Sustainable Digital I…The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour (2021)The multiple effects of servi…Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration (2021)Millennial and generation Z d…Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising (2021)Customers’ impulse buying in …Customer engagement research in hospitality and tourism: a systematic review (2021)Customer engagement research …Corporate Strategy and the Theory of the Firm in the Digital Age (2021)Corporate Strategy and the Th…Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions (2020)Antecedent consumer factors, …A dynamic capabilities approach for the survival of Pakistani family-owned business in the digital world (2020)A dynamic capabilities approa…‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)‘Instagram made Me buy it’: G…Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services (2018)Generation X versus Millennia…Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers (2018)Developing a Mobile Applicati…Customer retention and the mediating role of perceived value in retail industry (2017)Customer retention and the me…An integrated perspective of TOE framework and innovation diffusion in broadband mobile applications adoption by enterprises (2017)An integrated perspective of …Consumer Attitudes and Behavior (2015)Consumer Attitudes and Behavi…Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Generation Y vs. Baby Boomers…Marketing to the digital consumer (1996)Marketing to the digital cons…Generations and Collective Memories (1989)Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)Perfectionism is increasing over time: A meta-analysis of birth cohort differences from 1989 to 2016. 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The mediating role of parasocial relationships (2023)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Dynamic capabilities and strategic management (1997)Investigating the Impact of International Markets and New Digital Technologies on Business Innovation in Emerging Markets (2022)Systematic literature review on technological transformation in SMEs: a transformation encompassing technology assimilation and business model innovation (2023)Toward SMEs digital transformation success: a systematic literature review (2024)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Firm Resources and Sustained Competitive Advantage (1991)Digital transformation: A review and research agenda (2022)We Are All Theorists of Technology Now: A Relational Perspective on Emerging Technology and Organizing (2022)The Impact of Fintech and Digital Financial Services on Financial Inclusion in India (2023)Organizational Adoption of Social Media in the Hospitality Industry: An Integrated Approach Based on DIT and TOE Frameworks (2020)Cross-national differences in big data analytics adoption in the retail industry (2021)Examining the critical factors of computer-assisted audit tools and techniques adoption in the post-COVID-19 period: internal auditors perspective (2022)
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References

  • 2020‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry655 cited
  • 2013Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing516 cited
  • 2018Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers301 cited
  • 2021Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration283 cited
  • 2015Consumer Attitudes and Behavior236 cited
  • 2021Corporate Strategy and the Theory of the Firm in the Digital Age228 cited
  • 2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions191 cited
  • 2021Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment173 cited
  • 2017An integrated perspective of TOE framework and innovation diffusion in broadband mobile applications adoption by enterprises138 cited
  • 2018Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services127 cited
  • 1996Marketing to the digital consumer124 cited
  • 2017Customer retention and the mediating role of perceived value in retail industry108 cited
  • 2021Customer engagement research in hospitality and tourism: a systematic review100 cited

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  • 2021The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour97 cited
  • 2020A dynamic capabilities approach for the survival of Pakistani family-owned business in the digital world69 cited
  • 2021Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising43 cited
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