Does Excellence Pay Off? Evidence from the Italian Wine Market

Stefano Castriota · Alessandro Fedele

1 citations0/0 files storedThe B E Journal of Economic Analysis & Policy

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Wine Industry and Tourism Consumer Market Behavior and Pricing Corporate Identity and Reputation

Abstract

Abstract Considering the Italian wine market, we investigate the relationship between product quality, on the one hand, and profits and profitability, on the other hand. Using data from 1052 wineries over the period 2006–2015, we find robust evidence of a positive relationship between product quality, measured by the wineries’ reputation for quality, and profits, measured by the Earnings Before Interest, Depreciation and Amortization. By contrast, we observe no relationship between reputation and profitability, measured by the Return on Invested Capital.

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1991Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations 1981The Role of Market Forces in Assuring Contractual Performance 2002Corporate reputation and sustained superior financial performance 1983Premiums for High Quality Products as Returns to Reputations 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn 1988Reputation and corporate strategy: A review of recent theory and applications 2002Are Dividend Changes a Sign of Firm Maturity?1997Do Changes in Dividends Signal the Future or the Past?

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